How Productiv calculates pricing benchmarks

How we calculate pricing benchmarks

We calculate pricing benchmarks for your organization by:

1. Establishing your cohort – Productiv compares your company to other anonymized companies in our database that have a similar number of licenses.
2. Computing the price range – Productiv's price range is determined by calculating a percentile range around the median price. The percentile range is variable depending on each benchmark's data set.

Not included in our calculations

Productiv only takes into account the reported cost per license. We don’t include in our calculations, other line items that can contribute to a lower license cost, such as contract length, multiple-app discounts, or one-time discounts. 

We realize that in business the playing field is frequently not level. However, for the purpose of calculating benchmarks, we pretend that it is. 

See also

For more about Productiv’s database of anonymized market data and how we work to improve it, see the section on Improving Productiv’s benchmark database, in the Benchmarks overview.